In association with SACHI, Society for Art & Cultural of India

Ambassador Venkatesan Ashok & Mrs. Usha Ashok Are Pleased to Invite You to an engaging Conversation on

Chai, The Making of the Indian “National Drink”

This illustrated talk details the promotion and spread of tea-drinking in 20th century India. Drawing on both archival and field research, it focuses on the mass popularization of “chai” through innovations in marketing and manufacturing, as well as changes in eating habits and social networks, and gives special emphasis to the role played by advertising and large and small-scale commerce in transmitting the “tea habit” to Indians, both before and after Independence in 1947.

Philip Lutgendorf is Professor of Hindi and Modern Indian Studies and has taught in the University of Iowa’s Department of Asian and Slavic Languages and Literatures since 1985. His book on the performance of the Hindi Ramayana, The Life of a Text (University of California Press, 1991) won the A. K. Coomaraswamy Prize of the Association for Asian Studies. He received a Guggenheim Fellowship in 2002-03 for his research on the popular Hindu “monkey-god” Hanuman, which appeared as Hanuman’s Tale, The Messages of a Divine Monkey (Oxford University Press, 2007). His interests include epic performance traditions, folklore and popular culture, and mass media. He maintains a website devoted to popular Hindi cinema, a.k.a. “Bollywood” (www.uiowa.edu/indiancinema/ ). He is presently translating the Ramcharitmanas of Tulsidas for the Murty Classical Library of India and Harvard University Press, and writing on the popularization of chai in 20th century India. He serves as President of the American Institute of Indian Studies (AIIS).

By Invitation only, LIMITED SEATING. Sorry SOLD OUT.

For RSVP email info@sachi.org or kalpana@sachi.org;

tel. 650-349-1247